Shopify / Case study
Tekto Knives
Rebuilt the Shopify product experience around comparison and speed, then added email and SMS cart recovery behind it.
- Platform
- Shopify
- Industry
- Direct-to-consumer products
- Website
- tektoknives.com/
Tekto Knives
Platform
Shopify
Image format
Desktop · 1600:900
01 / Context
The situation
Tekto Knives was getting strong paid traffic, but product pages didn't make it easy to compare models, there was no abandoned-cart recovery, and slow mobile loads were wasting the ad spend that brought people in.
02 / Role
My responsibilities
- 01Redesigned the product page structure around model comparison
- 02Built blade-guide content blocks for buyers researching steel and blade types
- 03Set up a three-step email and SMS abandoned-cart sequence
- 04Ran a mobile speed sprint on the storefront
03 / Build
Technical work completed
- 01Custom Shopify sections for a product comparison table driven by metafields
- 02Reusable blade-guide blocks editable from the theme editor
- 03Klaviyo cart-recovery flow across email and SMS
- 04Image optimization, script cleanup and app review to bring mobile loads under three seconds
04 / Status
Result and current status
Product pages now answer comparison questions up front, abandoned carts get an automatic follow-up, and the mobile storefront loads in under three seconds. Tekto Knives is also a monthly retainer client, with ongoing theme and store work handled as it comes up.
Technical stack
Shopify · Liquid · Metafields · JavaScript · Klaviyo · Core Web Vitals
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