WordPress + WooCommerce / Case study

Focus LCDs

Full-stack WooCommerce development, including an AJAX parametric search that lets engineers filter thousands of display parts without reloading the page.

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Platform: WordPress + WooCommerce
Industry: Manufacturing and industrial ecommerce
Website: focuslcds.com/

Focus LCDs homepage for a custom LCD display manufacturer — Project captureDesktop view

01 / Context

The situation

Focus LCDs sells custom and standard display modules to engineers. The catalogue is large and technical, every filter caused a full page reload, datasheets were buried in static pages, and the WooCommerce cart struggled with configured part options.

02 / Role

My responsibilities

01Full-stack WooCommerce development on the product catalogue
02Designed and built the parametric search
03Moved datasheet and spec lookup onto the product page
04Extended cart logic for configured parts

03 / Build

Technical work completed

01AJAX parametric search across the full part catalogue, filtering by size, resolution, interface and other attributes
02Custom PHP queries and endpoints so filtering stays fast on a large product set
03Instant datasheet and specification lookup on each product page
04Custom WooCommerce cart and checkout logic to carry configured part options through to the order

04 / Status

Result and current status

Engineers can narrow the catalogue instantly without page reloads, find datasheets directly on product pages, and order configured parts through the standard WooCommerce checkout. Focus LCDs is a monthly retainer client — this catalogue work sits on top of ongoing maintenance and development.

Technical stack

WordPress · WooCommerce · PHP · MySQL · JavaScript · AJAX

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Next step

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Discuss Your Project Email Artur — ab@kentonwd.com