Shopify / Case study
Brightlink AV
Researched, structured and listed a technical Shopify catalogue with complete specs, metafields and collections technical buyers can filter.
- Platform
- Shopify
- Industry
- B2B technical equipment
- Website
- brightlinkav.com/
Brightlink AV
Platform
Shopify
Image format
Desktop · 1600:1000
01 / Context
The situation
Brightlink AV sells LED video walls and AV distribution equipment. The catalogue had hundreds of technical SKUs with incomplete specs, duplicate listings, no filterable structure, and product uploads were manual and error-prone.
02 / Role
My responsibilities
- 01Researched and standardized specification data for each product
- 02Planned the variant, metafield and collection structure
- 03Built a bulk listing workflow with validation
- 04Listed and cleaned up the full catalogue
03 / Build
Technical work completed
- 01Standardized spec sheets mapped to Shopify metafields
- 02Structured variants and filterable collections using Shopify's native filtering
- 03Bulk import workflow that validates data before products are published
- 04Removal of duplicate listings and cleanup of product handles
04 / Status
Result and current status
More than 400 SKUs were researched and listed with complete specifications, and buyers can now filter collections by the attributes that matter to them. Brightlink AV is also a monthly retainer client, with catalogue and store work handled month to month.
Technical stack
Shopify · Liquid · Metafields · Shopify Admin API · CSV / bulk import
Related services
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