WordPress / Case study
Classic Homes of Maryland
Restructured a WordPress site around floor plans and a guided enquiry form, with instant follow-up on every submission.
- Platform
- WordPress
- Industry
- Custom home builder
- Website
- classichomesofmaryland.com/
Classic Homes of Maryland
Platform
WordPress
Image format
Desktop · 1600:1000
01 / Context
The situation
Classic Homes of Maryland builds custom homes, so every lead is valuable. The site was gallery-heavy with weak calls to action, had no way to qualify enquiries, and leads were going cold while waiting for a reply.
02 / Role
My responsibilities
- 01Reorganized the site around floor plans with a clear next step on each
- 02Built a guided qualification form with calendar booking
- 03Connected instant replies and a follow-up sequence to form submissions
03 / Build
Technical work completed
- 01Custom post types and ACF fields for floor plans, so the team can add and edit plans without a developer
- 02Multi-step qualification form feeding a booking calendar
- 03Automated instant reply and nurture sequence triggered by each enquiry
04 / Status
Result and current status
Visitors now move from floor plans to a qualified enquiry and booked consultation, and every submission gets an immediate reply.
Technical stack
WordPress · PHP · Custom post types · ACF · Form and CRM automation
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