WordPress / Case study
ERA
Designed and built the new ERA website on WordPress, reorganizing the association's resources, events and publications around its member tools.
- Platform
- WordPress
- Industry
- Trade association — electronics components sales
- Website
- era.org/
ERA
Platform
WordPress
Image format
Desktop · 1600:900
01 / Context
The situation
ERA — the Electronics Representatives Association — connects manufacturers' representatives, manufacturers and distributors across the electronics industry. Its website had to serve several audiences at once: members looking for tools, companies trying to find a rep, and readers following the association's events and publications.
02 / Role
My responsibilities
- 01Designed and developed the new ERA website on WordPress
- 02Restructured content around the association's audiences: representatives, manufacturers and distributors
- 03Brought the member tools — the HoverMap® rep locator and SearchLink.ai — front and center
- 04Built out sections for events, publications, chapters and membership
03 / Build
Technical work completed
- 01Custom WordPress theme development
- 02Pages for ERA HoverMap®, SearchLink.ai, events, publications and membership
- 03New information architecture for the association's resources
- 04Prepared the site for launch on era.org
04 / Status
Result and current status
ERA now has a new WordPress website that puts member tools, events and publications first, and gives the association a site that is straightforward to keep current. ERA is a monthly retainer client as well, with ongoing site work handled as the association needs it.
Technical stack
WordPress · PHP · Custom theme
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